Aligning Cross-Functional Sales Teams to Optimize Effectiveness and Results

While the subject of internal team alignment is discussed among many of today’s sales teams and its importance is universally acknowledged, few truly understand how to organize and engage their teams to become more strategic and co-create value with customers. Given the challenges of ill-defined roles, conflicting goals, compensation discrepancies, and account control issues.

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Is Your Customer Feedback Used to Diagnose or Sell?

You walk into your general practitioner's office. You have some pain in your knee from an old sports injury and it's starting to cause concern. When the doctor comes in, she doesn't start by asking questions about your condition. Instead, she hands you a short survey with some broad questions -- including things like, "When it comes to selecting a heart medicine, what do you look for?

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What Is Lead Qualification and How Does It Work?

Reps spend only 28% of their week actually selling, according to the State of Sales Report. What’s more, 69% of sales professionals agree their jobs are harder now. And yet, they’re under enormous pressure to hit their targets. That means sales teams need to hone in on the highest quality leads to make their numbers. That’s where lead qualification comes into play. Let’s talk about what it is and how to do it right.

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Revolutionizing B2B Sales: 3 Pillars of Modern Revenue Enablement

As the business world evolves at lightning speed, shifts in B2B buying behavior have revealed a significant disconnect between what modern buyers expect and the ability of go-to-market (GTM) teams to meet these expectations. Consider today’s B2B buyers: They are savvier than ever, performing as much research as they can before talking with a sales rep. And even then, they prefer digital interactions.

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How to Master Your Sales Success — Why Every Answer and Rejection Matters

In the ever-evolving realm of sales, the conventional pursuit of securing a "yes" may often lead to frustration and missed opportunities. This article focuses on the art of analyzing prospect responses and bringing a new meaning to sales success. You’ll learn why there's value in a "no" and how to reclassify a successful pitch with receiving an answer rather than just a "yes”.

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3 Substitute Questions You Can Use to Determine a Sales Potential

Knowing how much revenue a potential client could generate is helpful when qualifying a sales opportunity. Knowing their sales potential lets you better assess if that company can afford your offer. If you're dealing with an existing client, understanding their total revenue potential can also help you better assess if there might be additional upsell potential. If you're in the market to buy a company, you might also want to estimate their sales.

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The Power Of A Recommendation - In Sales

In the world of sales, there is a time-tested secret weapon that has the power to make or break deals—the recommendation. A recommendation is a powerful tool that can have a significant impact on a customer's purchasing decision. It carries the weight of trust, credibility, and social proof, making it an invaluable asset for businesses looking to boost their sales.

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5 Advanced Selling Skills (& the Techniques to Nail Them), According to Coursedog's Director of Sales

Exceptional salespeople don't separate themselves from the pack by doing what everyone else is doing and hoping for the best. They go above and beyond, and you can't do that if you lean exclusively on conventional sales skills. No, the best reps demonstrate advanced sales skills — ones that can help frame you as an authoritative, helpful, empathetic guide with expertise relevant to your prospect's circumstances.

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How to Build Credibility When Selling to Customers Who've Never Heard of You

Selling often means speaking to people who've never heard of you. You might think of them as "cold leads," which is a bit impersonal. After all, they might very well become your best customers — in time. The problem is credibility. Without it, customers won't be receptive to your sales pitch. You can't blame their cynicism, either — the perils of overpromising in sales are well-known, even among the public.

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Want To Close More Deals? AI Can Help You

Salesloft is trying to make salespeople's jobs easier with the help of AI. The sales engagement platform is incorporating IBM's Watsonx artificial intelligence into its interface to enhance seller capabilities, the Atlanta-based Inc. 5000 company shared in a press release. IBM's technology offers a "prompt lab" that can summarize meetings or reports, generate insights and takeaways from content like product reviews, and create a customer assistant through a chatbot template.

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Training Sales Teams to Win New Opportunities: How Sales Plans Can Drive Success

Within your organization, you may have noticed that top performers are meticulous planners. They understand that success doesn’t happen by chance and, as a result, they spend time at the beginning of the sales process preparing a well-thought-out strategy for “planning to win.” In our previous article, we explored the importance of understanding what matters most to your customer’s key stakeholders, and the types of questions that can help you discover and align their objectives and challenges with your solutions and unique business value.

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The Dark Corners Waiting To Undermine Your Customer Experience

In November of last year, I spoke at the CX NXT - Customer Experience Summit in Dubai on the topic of failure, fumbles, and fiascos in customer experience. Now, we can all learn from failures, but rather than just doing a talk about service and experience mishaps and what we can learn from them specifically, I wanted to try and elevate the discussion to illustrate that failure is inherent in every organizational system and is something that we need to both acknowledge and do something about.

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5 Steps To Win Fewer — But Better — Sales Prospects

It's that time of the year when many people are thinking hard about how to be better. Either to be new and improved or to work smarter, if not harder. For salespeople, that means focusing on what has been—and will likely remain—the biggest challenge: not just keeping their clients, but finding new ones. I wrote will likely remain because of one trend in particular. Salespeople must find new ways of remaining vital, as I've written here before.

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Empathy in Sales Management: What It Is and What It Isn’t

Empathy is a key concept in business today, especially in sales management. Some would say it has become a buzzword, but many experts agree that empathetic leadership enhances sales team motivation and performance in big ways. I suggest there is an element of truth in both views. The challenge is in the execution. Many sales managers have the wrong idea of what empathy really entails.

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Are You Losing Customers? Find Out Why

Losing customers without any plan to mitigate the situation is a surefire path to ensure your business goes under. If you’re seeing a decline in customers, there could be various reasons for why that’s the case, like poor customer service, inconsistent pricing, or lack of training for your sales reps. Digging into why you’re losing customers doesn’t need to be a big mystery to solve. However, understanding why you might be losing customers is essential so you can create and implement a plan to recover and retain your clients.

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The Skills Sales Leaders Want Most – And How to Learn Them

What do sales leaders look for when hiring a salesperson? To find out, we asked sales leaders at some of the most innovative companies in the world – Gong, LinkedIn, IBM, Salesforce, Equifax, and others – that exact question via our How I Sell newsletter. And interestingly, there was a lot of overlap in their answers. Many of the respondents used the same words over and over again.

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How To Build A Loyal Customer Network

Customers can be unforgiving in the marketplace with lots of competition across industries, that’s why it’s imperative as a business owner to make sure you are providing a memorable experience. Award-winning speaker, author, and skills trainer Patricia Fripp once said, "It's not your customer's job to remember you; it's your obligation and responsibility to make sure they don't have the chance to forget you."

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